Social media teams from all central ministers will be trained to improve government outreach – The New Indian Express

Express news service

NEW DELHI: The BJP-led central government, facing difficult challenges from the opposition on various fronts, has decided to further enhance the impact and reach of all ministries in the masses through wider use of digital platforms on various social media.

According to a letter sent to all ministers, as part of “Azadi Ka Digital Mahotsava”, at least two personal staff of all ministers, who managed the digital social media platforms on behalf of the relevant ministers or their ministries, would be trained on the wider applications of various digital social media platforms at a workshop, to be hosted on December 4 by the Ministry of Electronics and Information Technology (MeitY).

“Today, digital communication is one of the main sources of government information dissemination. It is requested that two staff from the Minister’s staff and social media teams can be appointed to attend the December 4 workshops on improving government impact and outreach
communication ”, indicates the official communication addressed to the ministers.

The decision to equip ministers’ staff and social media teams with the latest developments in the areas of social media-focused communication came at a time when opposition parties are questioning the government’s claims on achievements and policies thanks to digital technology.
social media platforms including Twitter, Facebook and Youtube and others on the war footing ahead of the upcoming LS election of 2024.

Trained staff or members of the ministers’ social media teams will also be trained on various modalities for effective mass outreach through almost any digital social media platform.

According to the letter written by MyGov CEO Abhishek Singh, IAS, to all ministers’ offices, the presence of social media teams of ministers at the workshop will go a long way in promoting the government’s civic engagement.

Key dignitaries and government industry partners will also deliver keynote addresses on the wider use of social media at the workshop after leading interactive sessions and panel discussions.

According to a conservative estimate, more than 150 employees and members of the ministers’ social media teams will be trained further in improving the government’s outreach to the masses. Currently, the NDA government headed by Narendra Modi has 78 ministers, including the prime minister.

A larger portion of the Indian population spends more than 3 hours a day on social media with the number of internet users increasing to 624 million. “So by keeping the larger emerging population connected to social media as an important mode of information dissemination in today’s rapid digital advancements, the government wishes to strengthen its reach and influence by sharing achievements and policies with the people, ”a minister’s staff member said. , preferring anonymity.

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